One Of The Unique Features Of Snapchat Is The Snapscore Which Gives Each User A Numerical Score Based On Their Activity On The App While It May Seem Trivial At First An Increasing Snapchat Score Can Be A Source Of Pride And Satisfaction For Brands In Essence It Allows You To Engage With Your Customers On Yet Another Platform An Active Snapchat Profile Can Help Brands Connect With Their Audience Through Real Time Engagement Behind The Scenes Content And Creative Storytelling That Resonates With Snapchat S Young And Highly Engaged User Base If You Ve Never Looked For Your Snapchat Score Before It Can Be A Bit Difficult To Find To Start Head Over To Your Profile Screen On The Snapchat App Tap Your Bitmoji S Face Or The Circle Icon In The Top Left Of Your Screen By Consistently Engaging With Your Followers Posting Stories And Using Various Features Within The App You Can Steadily Increase Your Score Which Can Make You Feel More Connected To The Platform And The People Using It Seeing Your Score Rise Can Also Be A Tangible Reminder Of Your Activity And Engagement On The App Which Can Feel Rewarding And Motivating As Your Score Grows You May Find That You Re Able To Unlock More Features And Expand Your Reach Within The Snapchat Community Allowing You To Connect With Even More People And Feel Like You Re Part Of A Thriving Online Ecosystem But Do You Know What Your Snapchat Score Means Like Many Frustrating Snapchat Features Your Score Appears To Be Illogical But Don T Worry Here S Some Basic Info About What Your Snapchat Score Is And Ways You Can Improve It For Creators Who Are More Popular On The App Snapchat Has Created A New Feature Called Spotlight Which Rewards Users For Creating And Sharing High Quality Short Form Video Content By Submitting A Video To Spotlight You Have The Chance To Get Featured On Snapchat S Spotlight Homepage Where Millions Of Users Can View Share And Engage With Your Content